New Apple Music for iOS 10 ad features James Corden

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Apple has created a hilarious new ad for the redesigned Apple Music featuring James Corden, host of The Late Late Show, while he pitches marketing campaign ideas to Jimmy Iovine, Eddy Cue, and Bozoma Saint John. The ideas range from James dressing up as David Bovie, Slash, Spice Girls and Pharrell Williams to diving into the ocean and being sorrounded by millions of Apples.

James Corden has been one of the most popular entertainers recently, thanks to his viral Carpool Karaoke show. Apple recently acquired the show to release future episodes on Apple Music. James also made an apperance alongside Tim Cook before Apple’s iPhone 7 launch event where they both went through a mini-episode of Carpool Karaoke.

We don’t often see Apple executives appear in their commercials so this is a unique one. In the new Apple Music ad, James Corden can be seen suggesting marketing campaign ideas to Jimmy Iovine, Eddy Cue and Bozomo Saint John, who are all Apple employees. His ideas are humorous ranging from dressing up as different singers to driving in a desert and diving into the ocean. In between, Apple’s executives bring up important features of Apple Music: 40 million songs, offline downloading and playback, cross platform availability, playlists and 3 months free for new users.

Our favorite part of the ad? Jimmy Iovine’s question: why didn’t you give him water?

The ad also shows Apple’s newly added My Music Mix which creates custom tailored playlists for users based on their music listening habits, purchases and and favorite tracks. Each Music Mix is personalized to individual users so no two users should get the same playlist.

With iOS 10, Apple listened to the many complaints that users had with its Apple Music service, revolving around the app on iOS as well as iTunes on Mac and Windows. With a fresh coat of paint which includes larger typography and streamlined navigation and user experience, Apple has fixed most of the issues although there are still some that remain – like the hidden shuffle and repeat buttons.