Is Kumo going to replace the whole Live brand and not just search?



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While there are news everywhere about how Microsoft is thinking of rebranding Live Search, this screenshot from the IEBlog shows otherwise. It says ‘Kumo Search Maps’ in the accelerator although if you use it at the moment, you’ll see Live Search Maps. This screenshot taken by a Microsoft employee obviously seems to be spilling out plans for a possible rebranding of Live altogether instead of just search.

Just pure speculation though, no guarantees.

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