Pokémon Go is surprising the world by setting new records. Pokémon Go became the most downloaded app, during its first week, in the App Store compared to any other app in history. With 1.6 million downloads daily, the game has increased the value of the Nintendo’s shares by almost 25%.
With 21 million active users daily, Pokémon Go’s popularity is reaping monetary benefits not only for Niantic but also for Nintendo, McDonalds, third party apps and public places where Pokestops are located like restaurants, pubs, and cafes.
Pokémon Go was released in Japan yesterday. The game uses McDonald’s locations in Japans as Gyms. Gyms are virtual locations in Pokemon Go where competing teams battle to control of it and win daily prizes. Partnership with McDonalds paves the way Niantic will capitalize on Pokémon Go’s unprecedented success.
Third-party Pokémon Go companion apps, like RazorGo and Poke Radar are also gaining popularity. RazorGo is a messaging app which provides a platform to Pokémon trainers to carry private and group chats. Poke Radar is a community driven app which makes it easy for trainers to capture rare Pokémon by sharing their locations on Google Maps found by other trainers.
Pokémon Go is currently available in 30+ countries and will soon to be released in many more. Unlike other mobile games, Pokémon Go has turned gaming into an active and socially interactive activity by combining the world of Pokémon with real-world.
Check out our Pokemon Go guide for tips and tricks to get started with the popular game.