Microsoft advertisement has taken a U-turn ever since Windows 7 launched. There ads have meaning now and actually make sense to the average consumer. They show off why you should use the product and what its benefits are. The latest round of commercials from Microsoft does just that; show off the wonderful features of digitally connected devices and services in Microsoft’s ecosystem. Read more...
Apple‘s product ads are always different and simple. They always concentrate on their product rather than showing off any other thing in their ads. But this time, the iPhone 4 are different yet again. Apple is concentrating more on FaceTime in iPhone 4 ads rather than showing apps. The connection between FaceTime and human emotions seems to be the focus in these ads and Apple has successfully managed to deliver the message. Read more...
Apple has launched 2 new iPhone 3GS commercials which again focus on how different set of apps are helpful for different scenarios.
First one up is called Backpacker which is about a guy telling about his trip to Barcelona and how he used iPhone Apps to find places, stay in touch and learn a new language. Read more...
Apple has been successful with it’s advertising campaigns; the proof? The iPhone’s gaining market share fast and quick. Apple has, without a doubt, the largest number of applications in the App Store. Separated in different categories, it attracts people of all age group. This big inventory of applications gives Apple higher market share then platforms like Android, Symbian, Windows Phone and Palm. Read more...
Finally, after a long time we’ve gotten our hands on a new Laptop Hunters ad. This time Matt and Olivia are searching for a laptop with a large screen, long battery life and the ability to share pictures at a price of $700. The Mac comes into play once again and it gets a taunt this time that ‘it’s too small’ and costs $1000. I can imagine most Apple users wouldn’t be happy at such a comment targeted towards them.
