Finally, after a long time we’ve gotten our hands on a new Laptop Hunters ad. This time Matt and Olivia are searching for a laptop with a large screen, long battery life and the ability to share pictures at a price of $700. The Mac comes into play once again and it gets a taunt this time that ‘it’s too small’ and costs $1000. I can imagine most Apple users wouldn’t be happy at such a comment targeted towards them. 
Microsoft has launched another campaign for all those of you who claim ‘I’m a PC’, the Windows Brand Ambassador Program. Microsoft will chose 40 Windows Brand Ambassadors to tell their Windows story on the web. To enter, create a photo, video or a blog on why you use a PC or why you should be a Windows Brand Ambassador. You have to share you experience of using Windows using any of these means. Basically, this is a spin off of the I’m a PC campaign, where the website was full of user submitted videos.
Another new Laptop Hunter commercial by Microsoft which takes a bitter shot at Apple this time claiming they’re for kids. Even though Lisa, Jackson’s mom, thinks Macs are pretty and popular for her kid’s age, the kid rejects it! Talk about being smart. Instead they get a Sony VAIO FW with Blu-ray and a big screen so he can play games. It’s funny when they say, “BLUU RAYY”. Looks weird honestly. Apple still hasn’t replied to these commercials with I’m a Mac ads so far.
Here are 3 more commercials from The Rookies Series which features more cute kids, Sam, Lewis and Danni. These aren’t available on the Microsoft Watch the Ads website so far, but I got my hands on them via WindowsVideos Channel on Youtube. Here they are:
The second ad of the Laptop Hunter’s series is up. Giampaolo gets an HP HDX, which is very powerful indeed, for under $1500. Yes, it’s another shot at Apple. And it’s getting heard out there! Good job Microsoft!
The newest ad in the ‘Life Without Walls’ Windows marketing campaign is out. It shows Lauren hunting for a laptop. She goes to the Apple Store but finds only 1 laptop under $1000 which is her budget. Turns out that the 13” Macbook is too small for her. But after some more searching, she finds an HP Pavilion that is just what she wanted. It has a 17” inch screen size and costs just $700. The funny voice part is when she’s told ‘Congrats Lauren, It’s a PC’. Nice stab at Apple. Just have to see what Apple hits back with in their I’m a Mac ads.
