I’m a PC and I’m 7

Im a PC and Im 7

The second I’m a PC ad from the Rookies marketing campaign is out. This time we see Alexa, aged 7, teach us how to make panoramic photos using Windows Live Photo Gallery. Another cute ad by Microsoft, and actually makes you want to use the product if you don’t already. Let’s see if they plan to extend these Rookies ads to other Windows and Windows Live products or not, because I’d love to see them do that. This campaign is one that has met almost no criticism so far, ( I don’t count in opposing fanboys’ opinions ) and has lots of potential to change the negative image that Microsoft has acquired over the past.

About the Author

Imran Hussain is the founder and editor of iThinkDifferent, which he launched in 2008 to cover Apple news, reviews, and how-to guides. He has spent over 15 years writing about iOS, macOS, and the wider Apple ecosystem, with a focus on hands-on guides - installing developer betas, troubleshooting, and walking through new features on his own devices. Based in Dubai, he also loves to cover photography, gaming, and the tech industry more broadly on his social media profiles.

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