Apple has officially confirmed a March 4 Apple event scheduled for 9:00 a.m. ET on March 4, 2026. The company is hosting what it calls a “special Apple Experience” for invited media in New York, London, and Shanghai, pointing to a coordinated global launch rather than a standard Apple Park keynote.
The choice of language is notable. Apple is branding this as an experience, not a traditional keynote event. There is no mention of a livestream at the time of writing, which suggests smaller, hands-on media briefings across the three cities. The invite artwork features a layered 3D Apple logo in bright yellow, green, and blue tones, but offers no direct hints about specific products.
The March 4 Apple event arrives at a time when multiple hardware updates are expected across iPhone, Mac, and iPad. Based on current reports, these are the most likely announcements:
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Updated iPad Air
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New Mac displays
The iPhone 17e is widely tipped to lead the March 4 Apple event. It is expected to maintain a familiar 6.1-inch form factor while introducing a newer A-series chip and upgraded connectivity components. Pricing is likely to remain in line with the previous generation, keeping it positioned as Apple’s entry point into its 2026 iPhone lineup.
One of the most anticipated possibilities is a new low-cost MacBook powered by the A18 Pro chip. If unveiled at the March 4 Apple event, this would mark a significant expansion of Apple Silicon strategy by bringing an iPhone-class chip to a Mac notebook. The device is rumored to target a lower price tier than the MacBook Air, potentially making it the most affordable new Mac in Apple’s lineup.
Mac updates are also expected to play a central role. The MacBook Air with M5 and refreshed MacBook Pro models with M5 Pro and M5 Max chips are strong candidates for announcement. These upgrades are likely to focus on performance gains and efficiency improvements rather than external redesigns, continuing Apple’s iterative annual Mac cycle.
On the tablet side, the March 4 Apple event could introduce a new base iPad with a newer A-series chip and expanded support for Apple Intelligence features. An updated iPad Air is also rumored, potentially moving to a more advanced Apple Silicon chip to align it more closely with the broader iPad lineup.
The global format of the March 4 Apple event in New York, London, and Shanghai suggests Apple wants international media to get hands-on time immediately. This format typically means products are either launching shortly after the announcement or becoming available for preorder within weeks.
With updates rumored across iPhone, MacBook, iPad, and displays, the March 4 Apple event could set the tone for Apple’s hardware strategy in 2026. More details are expected as the event date approaches, but March 4 at 9:00 a.m. ET is now officially on the calendar.
