Is Kumo going to replace the whole Live brand and not just search?

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While there are news everywhere about how Microsoft is thinking of rebranding Live Search, this screenshot from the IEBlog shows otherwise. It says ‘Kumo Search Maps’ in the accelerator although if you use it at the moment, you’ll see Live Search Maps. This screenshot taken by a Microsoft employee obviously seems to be spilling out plans for a possible rebranding of Live altogether instead of just search.

Just pure speculation though, no guarantees.

About the Author

Imran Hussain is the founder and editor of iThinkDifferent, which he launched in 2008 to cover Apple news, reviews, and how-to guides. He has spent over 15 years writing about iOS, macOS, and the wider Apple ecosystem, with a focus on hands-on guides - installing developer betas, troubleshooting, and walking through new features on his own devices. Based in Dubai, he also loves to cover photography, gaming, and the tech industry more broadly on his social media profiles.

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