A new wave of anticipation is building around Apple’s rumored affordable MacBook. Reports from August 11, 2025 suggest that Apple may launch a 12.9-inch MacBook model with a starting price as low as $599. This model would feature an A18 Pro system-on-chip, a first for a Mac and borrowed from the iPhone 16 Pro, making it a remarkable shift in Apple’s lineup.
Mass production of components is reportedly beginning in Q3 2025, with final assembly expected in Q4. This timeline points to the possibility of a retail launch late this year or in early 2026. Such a product could disrupt the existing MacBook lineup by undercutting the base 13-inch MacBook Air, which currently starts at $999. Analysts project annual shipments of this low-cost MacBook could reach 5 to 7 million units, potentially boosting Apple’s total MacBook volume significantly.
The rumored 12.9-inch display would make this notebook slightly smaller than the current 13.6-inch MacBook Air, appealing to users who want portability and price in one package. The A18 Pro SoC brings a new level of integration, though it lacks Thunderbolt support, suggesting Apple will rely on standard USB-C ports, a compromise many users may accept at this price point.
Industry insiders caution that these reports are unconfirmed and based on supply-chain sources such as DigiTimes and analyst Ming-Chi Kuo. Prior coverage had already hinted at Apple developing a more affordable MacBook as early as late June, though without details on price or timing. As with all rumors, cautious optimism is wise until Apple officially confirms the product.
Overall, if the $599 starting price materializes, Apple would enter a new budget segment, offering its most affordable Mac yet. For customers, that means unprecedented access to Mac hardware for under $600. For Apple, it could open new markets and expand its Mac user base. The combination of a compact 12.9-inch form, iPhone-class SoC, and low cost could make this model one of the most interesting Mac releases in years.
