Apple may not release an iPhone 18 in 2026 and could instead move directly to the iPhone 19 lineup, signaling one of the boldest shifts in the company’s naming strategy in years. If accurate, this change would break from Apple’s long-standing pattern of sequential numbering and create a new narrative around its flagship smartphone series.
The report comes from South Korean outlet ETNews, which cites supply chain sources familiar with Apple’s production roadmap. Partners have reportedly been informed that preparations are being made for the iPhone 17 series in 2025 to be followed directly by the iPhone 19 in 2026. According to the report, Apple’s decision may be influenced by cultural concerns tied to the number 18 in certain markets, as well as the company’s desire to emphasize a bigger leap in technology and branding.
Apple has used similar strategies in the past. In 2017, the company moved from the iPhone 8 directly to the iPhone X, marking the 10th anniversary of the device. That decision was not only symbolic but also used to highlight major innovations such as Face ID, OLED displays, and a complete design shift. Skipping the iPhone 18 could serve the same purpose by signaling the introduction of technologies that set the stage for a new iPhone era.
Analysts expect the iPhone 19 lineup to feature advancements in Apple Intelligence, expanded AI-powered experiences, and next-generation custom silicon. Improvements in energy efficiency, display technology, and camera hardware are also anticipated. By skipping the iPhone 18, Apple can frame these updates as more than incremental, distinguishing the 2026 release from earlier models in both perception and branding.
Other smartphone manufacturers have taken similar steps when naming new models. Samsung skipped the Galaxy Note 6, moving directly to the Note 7 to synchronize branding with its Galaxy S series. OnePlus avoided the number 4 because of its negative associations in East Asian markets. Apple’s rumored move would follow the same logic, but because of the iPhone’s global prominence, it would carry far greater weight in shaping consumer expectations.
If ETNews’ report proves correct, skipping the iPhone 18 will likely intensify anticipation for Apple’s 2026 flagship release. Rather than viewing it as a missing model, consumers may see the iPhone 19 as a device that justifies its branding with substantial innovation. This strategy could help Apple differentiate itself from rivals while also reinforcing the message that each major leap in iPhone technology deserves recognition beyond simple numerical progression.
