Apple is restructuring its internal divisions to bring health technologies, fitness services, and software engineering under closer coordination. According to Bloomberg, the Health and Fitness+ groups now report to Eddy Cue, who leads Apple’s Services organization, while development of watchOS moves to Craig Federighi’s Software Engineering team. The move is part of a broader plan to connect Apple’s wellness initiatives and subscription products more directly with its core operating systems.
As reported by Bloomberg, combining Health and Fitness+ under Cue allows Apple to manage both health features and subscription content within the same structure that oversees Apple Music, TV+, and News+. This reorganization could pave the way for a new paid Health+ service that offers tailored fitness plans, deeper insights, and real-time guidance built on Apple’s expanding AI and sensor technologies.
watchOS now falls under Federighi’s division, which already manages iOS, macOS, iPadOS, and visionOS. This change means future Apple Watch updates can align more closely with the company’s broader software roadmap, ensuring that new health features and Apple Intelligence capabilities launch in sync across all devices. It also supports Apple’s ongoing goal to keep health data analysis on-device, maintaining privacy while improving responsiveness.
Hardware leadership for Apple Watch remains with John Ternus and Eugene Kim, who continue to oversee product design and component integration. The shift mainly affects software and service development, allowing tighter feedback loops between hardware teams and platform engineers. The newly launched Apple Watch Ultra 3 will benefit from this structure, as watchOS enhancements and health updates can now evolve in parallel with hardware cycles.
Apple’s focus on services continues to expand, and Fitness+ sits at the center of that strategy. The platform has gradually moved from guided workouts to a broader health experience that integrates movement, mindfulness, and metrics from the Health app. Recent Apple Fitness+ updates added more personalized routines and synchronization with Apple Watch activity data, and this new organizational structure will make it easier for those features to grow into more adaptive and context-aware recommendations.
Developers building with HealthKit and watchOS frameworks will also see benefits from this change. With unified oversight across Apple’s operating systems, shared APIs can evolve faster, ensuring smoother data syncing between iPhone, iPad, and Apple Watch. Users will notice these improvements through better continuity in workout tracking, more accurate activity summaries, and Apple Intelligence suggestions that adapt to personal goals and habits.
For Apple, the reorganization shows how central health and wellness have become to its product strategy. By aligning health data, subscription content, and system software under common leadership, the company can deliver a more cohesive experience that bridges hardware and services. The result is a foundation for proactive health technology that supports Apple’s long-term goal of making its devices not only tools for communication and entertainment but also essential companions for daily well-being.
1 comment