Apple Intelligence announced – Siri’s overhaul, custom emojis, and on-device processing

At the much-anticipated Worldwide Developers Conference (WWDC) on Monday, Apple finally lifted the veil on its latest foray into artificial intelligence (AI) with the debut of Apple Intelligence. This long-awaited move marks Apple’s deeper integration of AI into its ecosystem, bringing forth a suite of powerful features set to redefine user experiences across iOS 18, iPadOS 18, and macOS Sequoia.

Apple Intelligence

Everything you need to know about Apple Intelligence

“We’re thrilled to introduce a new chapter in Apple innovation. Apple Intelligence will transform what users can do with our products — and what our products can do for our users,” said Tim Cook, Apple’s CEO. “Our unique approach combines generative AI with a user’s personal context to deliver truly helpful intelligence. And it can access that information in a completely private and secure way to help users do the things that matter most to them. This is AI as only Apple can deliver it, and we can’t wait for users to experience what it can do.”

Apple Intelligence

Rewrite, proofread, and summarize with Writing Tools

The new Writing Tools empower users to elevate their writing skills effortlessly. Whether it’s polishing class notes, refining a blog post, or perfecting an email, these tools provide users with newfound confidence in their written communication. With features like Rewrite, users can effortlessly tailor their tone to suit different audiences and purposes, from formal cover letters to creatively crafted invitations.

Apple Intelligence Mac

With Writing Tools seamlessly integrated into everyday apps like Mail and Notes, users can access these powerful features wherever they write. Whether it’s choosing between Proofread and Rewrite options in an email or summarizing notes on holistic health, the Writing Tools are there to support users at every step.

Priority messaging and intelligent notifications

Apple Intelligence doesn’t just stop at writing assistance; it extends to revolutionizing how users manage their digital lives. Priority Messages in Mail ensure that urgent emails are front and center, while intelligent notifications help users stay focused by summarizing essential details right on the Lock Screen.

Apple Intelligence notifications 2

With features like Smart Reply and Reduce Interruptions, staying on top of communication has never been easier.

Apple Intelligence notifications

Audio recording and transcription

Innovations in the Notes and Phone apps bring a new level of convenience to audio recording and transcription. Whether it’s summarizing key points from a call or transcribing important conversations, Apple Intelligence simplifies the process, ensuring that users never miss crucial information.

Apple Intelligence transcription

Image Playground

With Image Playground, Apple Intelligence introduces exciting new ways for users to express themselves visually. Whether it’s creating animated images, illustrations, or sketches, users can unleash their creativity with ease, right from within Messages or dedicated apps.

Image Playground


Apple Intelligence takes emoji to a whole new level with Genmoji creation. By simply describing an emotion or scenario, users can generate personalized Genmoji to add flair to their messages and conversations.


Enhanced Search and Clean Up in Photos

Searching for photos and videos becomes more intuitive with Apple Intelligence, allowing users to find specific moments with natural language queries. The new Clean Up tool also ensures that photos look their best by removing distracting elements from the background.


With Memories, Apple Intelligence uses language and image understanding to curate personalized memory movies, complete with thematic chapters and matching soundtracks from Apple Music, offering users a unique way to relive their cherished moments.

Apple Intelligence memories

Deeper integration and enhanced intelligence in Siri

Powered by Apple Intelligence, Siri undergoes a significant transformation, becoming more natural, contextually aware, and capable than ever before. From simplifying everyday tasks to providing on-screen assistance, Siri’s new capabilities redefine the digital assistant experience.

Apple Intelligence Siri

ChatGPT Integration

Apple integrates ChatGPT across its platforms, allowing users to access its expertise seamlessly. From generating content with Writing Tools to creating images and documents, ChatGPT enhances user experiences without compromising privacy.

ChatGPT Apple Intelligence


At the core of Apple Intelligence is a commitment to privacy. With on-device processing and Private Cloud Compute, Apple ensures that user data remains secure and confidential, setting a new standard for privacy in AI.

About the Author

Asma is an editor at iThinkDifferent with a strong focus on social media, Apple news, streaming services, guides, mobile gaming, app reviews, and more. When not blogging, Asma loves to play with her cat, draw, and binge on Netflix shows.