Apple today announced the MacBook Neo, an all-new laptop that brings the Mac experience to more users at a breakthrough starting price of just $599. Combining a durable aluminum design with a 13-inch Liquid Retina display, Apple silicon performance, and all-day battery life, MacBook Neo promises style, power, and portability. It is available in four colors — blush, indigo, silver, and citrus — offering a fresh, vibrant look for students, professionals, and first-time Mac buyers.
“We’re incredibly excited to introduce MacBook Neo, which delivers the magic of the Mac at a breakthrough price,” said John Ternus, Apple’s senior vice president of Hardware Engineering. “Built from the ground up to be more affordable for even more people, MacBook Neo is a laptop only Apple could create. It features a durable aluminum design in four beautiful colors; a brilliant Liquid Retina display; Apple silicon-powered performance; all-day battery life; a high-quality camera, mics, and speakers; a Magic Keyboard and Multi-Touch trackpad; and the intuitive and powerful features of macOS. There is simply no other laptop like it.”
Durable aluminum design in four colors
MacBook Neo is crafted from a single aluminum enclosure that feels solid and premium while weighing just 2.7 pounds, making it easy to carry between home, office, and school. The design is not just functional but visually striking, with soft, rounded edges and matching Magic Keyboard colors in blush, indigo, silver, or citrus. Each color is paired with new wallpapers, creating a cohesive aesthetic across the laptop. This approach makes MacBook Neo Apple’s most colorful MacBook yet, offering personalization while maintaining the brand’s iconic feel.
Stunning 13-inch Liquid Retina display
The 13-inch Liquid Retina display on MacBook Neo delivers 2408-by-1506 resolution, 500 nits of brightness, and support for one billion colors. This combination ensures sharp text, vibrant photos, and true-to-life video playback. The display is brighter and higher resolution than most laptops in this price range. An anti-reflective coating allows comfortable viewing in any lighting, making it perfect for work, video calls, and streaming content from anywhere.
Apple silicon-powered performance with A18 Pro
At the heart of MacBook Neo is Apple’s A18 Pro chip, engineered to deliver fast, efficient performance for everyday computing and creative tasks. Users can breeze through web browsing, document creation, video streaming, and photo editing. On-device AI workloads are up to three times faster than comparable PCs, while everyday tasks are up to 50 percent faster than the bestselling Intel Core Ultra 5 laptop.
The integrated 5-core GPU enhances graphics for gaming, design, and photo editing, while the 16-core Neural Engine enables intelligent AI features across apps like Photos, Bear, and Canva. Fanless design ensures silent operation even under heavy workloads.
All-day battery life for work and play
MacBook Neo’s energy-efficient Apple silicon provides up to 16 hours of battery life on a single charge. Whether students are attending online classes, professionals are working from cafes, or creators are editing photos and videos, the MacBook Neo can last through the entire day without reaching for a charger.
Enhanced camera, speakers, and keyboard experience
The 1080p FaceTime HD camera delivers sharp, vibrant video calls, while dual directional microphones reduce background noise for crystal-clear audio. Side-firing speakers with Spatial Audio support create immersive sound for music, movies, and apps like GarageBand. MacBook Neo includes Apple’s Magic Keyboard for precise, comfortable typing and a large Multi-Touch trackpad for intuitive gestures. Touch ID models allow secure login and Apple Pay purchases with a simple touch.
Seamless macOS experience and iPhone integration
MacBook Neo runs macOS Tahoe with built-in apps like Safari, Messages, Pages, and Calendar. Apple Intelligence features like Live Translation, Writing Tools, and smart photo editing enhance productivity while keeping data private. Continuity features make working with iPhone effortless. Handoff allows tasks to continue between devices, Universal Clipboard enables copy-paste between Mac and iPhone, and iPhone Mirroring brings your mobile experience to the laptop.
Environmentally conscious design
MacBook Neo is Apple’s lowest-carbon MacBook yet. It uses 60 percent recycled materials, including 90 percent recycled aluminum and 100 percent recycled cobalt in the battery. Energy-efficient manufacturing, renewable energy usage, and 100 percent fiber-based recyclable packaging highlight Apple’s commitment to sustainability.
Pricing, availability, and AppleCare options
MacBook Neo starts at $599 and $499 for education. It is available in four colors and can be pre-ordered now on apple.com/store and the Apple Store app. Units begin arriving on Wednesday, March 11. Customers can use Apple Trade In for credit on a new MacBook Neo and choose AppleCare+ or AppleCare One for extended coverage, accident protection, and 24/7 support.
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