Apple has quietly rolled out a bold, colorful new logo for its Apple One subscription bundle, signaling another major step in its growing Services rebrand. The refreshed look appeared on the updated Apple TV website, just hours after Apple renamed and redesigned its streaming service.
The new Apple One logo features a classic Apple icon sliced into six bright, layered sections, each color representing one of Apple’s core services: Apple Music, Apple TV, Apple Arcade, iCloud+, Apple News+, and Apple Fitness+. The vivid gradient design gives Apple One its first distinctive identity since the bundle launched, hinting that Apple is preparing to push its all-in-one subscription harder than ever.
Apple One has always been key to Apple’s services strategy, offering a way for users to bundle multiple subscriptions under one plan. Until now, it lacked a unique logo or visual cue, blending quietly into Apple’s ecosystem. This new multicolor branding changes that. It stands out, looks modern, and fits Apple’s new visual language following the Apple TV rebrand and updated intro music composed by Finneas.
The bundle’s pricing remains the same: $19.95 per month for Individual (with 50GB of iCloud+ storage), $25.95 for Family (200GB and up to five people), and $37.95 for Premier (2TB of iCloud+ plus News+ and Fitness+). Apple continues to advertise savings between $12 and $32 monthly, depending on the tier.
So far, Apple has not updated the Apple One website itself with the new design, but its placement on the Apple TV page suggests a larger rollout is coming.
Between the Apple TV rebrand, a refreshed GarageBand icon, and this striking new Apple One logo, Apple seems to be entering a new era of design where color and cohesion take center stage. The shift is more than cosmetic; it reflects how Apple wants users to see its services as part of a unified lifestyle rather than separate apps. The sliced, multicolored Apple symbol captures that idea perfectly: each piece distinct, but together forming something instantly recognizable. It is a visual statement that Apple’s ecosystem is no longer just connected; it is deliberately, beautifully integrated.
