Instagram working on three new options for personalized feed, resurrection of chronological order

Head of Instagram, Adam Mosseri announced the launch of three new options for feed to give users a more personalized experience. In this video message on Twitter, Mosseri explained that the company is testing three new views: Home, Favorites, and Followers to select the posts they prefer to see on the app. 


More importantly for some users, the company will bring back the chronological feed which was replaced with an algorithm-based feed in 2016. Although the company faced a lot of complaints from users and gave birth to conspiracy theories about how their posts are ranked, it had defended the algorithm feed to suggest new content to users.

At the time, Mosseri wrote that a chronological feed made it “impossible for most people to see everything, let alone all the posts they cared about.” He said the chronological feed resulted in people “missing” a majority of the posts in their feed. But now he says otherwise. 

Instagram to introduce three new feed options: Home, Followers, and Favorites, in early 2022

According to the announcement, the upcoming features options, Home, Followers, and Favorites will combine Instagram algorithm-based and chronological-base feeds. The Home feed will show recommendations and Followers and Favorites feeds allow users to jump to chronological feed quickly to see content from the accounts like the most and the people they follow. 


Recently, Instagram came under fire after whistleblower Frances Haugen accused it of doing nothing to protect children on the platform. An internal study was leaked which revealed that Meta (its parent company) knew that Instagram created issues of self-image, concepts of physical attractiveness, anxiety, and risk of suicide, especially among teen girls. 

The revelation led to an investigation by Attorney General Josh Shapiro into Meta for promoting Instagram in such a way that puts children and young adults at harm. The probe will focus on the violation of consumer protection laws by Meta. And Mr. Mosseri was asked to attend the congressional hearing on the impact of the app on children at the consumer protection subcommittee of the Senate’s Commerce Committee on December 6, 2021.

At the hearing, Mr. Mosseri told the lawyers that “we’re currently working on a version of a chronological feed that we hope to launch next year” for the first time.

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Addicted to social media and in love with iPhone, started blogging as a hobby. And now it's my passion for every day is a new learning experience. Hopefully, manufacturers will continue to use innovative solutions and we will keep on letting you know about them.