Apple is preparing to finally launch its redesigned Siri and a new AI-driven search system after months of delays and behind-the-scenes restructuring. The company has now set its sights on March 2025 for the debut of the updated assistant, which will introduce World Knowledge Answers (WKA) as a direct competitor to Perplexity and OpenAI’s ChatGPT.
Bloomberg reports that Apple originally unveiled its plan to modernize Siri in June 2024. The overhaul was designed to give users more powerful controls, including the ability to operate apps and devices entirely by voice and to query information based on what is displayed on-screen. However, the rollout quickly hit roadblocks. Internal management changes and a major reworking of Siri’s architecture forced Apple to delay the update earlier this year, frustrating early expectations.
The newly set March 2025 timeline is significant because it marks the first firm release window since those setbacks. Apple intends to ship WKA as part of the updated Siri, and the technology could later expand into Safari and Spotlight search. This would transform Apple’s ecosystem from a basic voice assistant and search layer into a full-fledged answer engine capable of responding more intelligently to complex questions.
The newly set March 2025 timeline is significant because it marks the first firm release window since those setbacks. Apple intends to ship WKA as part of the updated Siri, and the technology could later expand into Safari and Spotlight search. This would transform Apple’s ecosystem from a basic voice assistant and search layer into a full-fledged answer engine capable of responding more intelligently to complex questions.
Apple has also secured separate agreements to use Anthropic’s Claude, suggesting a broad, multi-partner strategy that balances in-house development with external expertise. But with March approaching, Apple will need to finalize which models and technologies form the backbone of the revamped Siri and WKA.
If Apple can meet its new schedule, the March release could mark the company’s most ambitious step into the generative AI market. For users, it represents the beginning of a Siri that is more contextually aware, deeply integrated into Apple devices, and positioned to compete directly with AI-first platforms.
