Marco Arment has launched a new app called Unforgetful, bringing the Overcast and Instapaper creator into an unexpected corner of the App Store, task management. The app, published under Arment’s company Overcast Radio, LLC, is available for iPhone, iPad, and Mac, requiring a subscription after a one-month free trial that covers all three platforms under one payment.
Arment, who co-hosts Accidental Tech Podcast and has spent years publicly airing frustrations with Reminders’ snooze behavior and notification handling, made Unforgetful in New York this spring, describing himself, in the app’s own listing copy, as “a fellow procrastinator who was constantly scorned for not living up to my potential.”
Arment built Unforgetful to fix three specific problems he’d identified in Apple’s own Reminders app: tasks without an alert can quietly disappear, dismissed notifications never come back, and the built-in snooze options don’t match how he actually needs to defer things. In his announcement post, he sums up the concept as “Reminders for ADHD,” and the App Store listing frames it as a tool for procrastinators, people with ADHD, and anyone forgetful, designed to keep users on track without judgment.
The core mechanic is persistence as Unforgetful sends periodic notifications for every task until it’s completed, regardless of how many times a notification gets missed or dismissed. Snoozing and deferring are unlimited and carry no penalty, and the app treats every day as a fresh start rather than flagging anything as overdue. That extends to the interface itself, which deliberately skips folders, tags, and overdue labels so there’s nothing extra to organize, lose track of, or feel bad about.
Beyond the repeat-notification core, Unforgetful adds widgets, Lock Screen controls, and Control Center controls, and it handles a few edge cases that Apple’s Reminders has historically struggled with: spacing out notifications when multiple tasks come due simultaneously, skipping the missed backlog for recurring tasks instead of stacking them up, and delaying location-based reminders by a few minutes after arrival so they don’t fire the instant you pull into the driveway.
Unforgetful isn’t trying to replace Reminders, it’s built directly on top of the same underlying data and CloudKit sync, so tasks created via Siri, Reminders, or other compatible to-do apps show up in Unforgetful without any import or export step, and vice versa.
On the business side, Arment is leaning hard into privacy and simplicity as the entire pitch: a subscription is the only revenue mechanism, with no ads, no analytics, no later upsells, no VC funding, no enterprise pivot, no AI training, and no data sale. There are no logins or accounts to set up, and data lives only on-device and in iCloud, Apple’s App Store privacy label confirms the developer collects no data from the app at all. As Arment puts it, your data is never even in his possession, and he doesn’t want it to be.
The app requires iOS 26.2 or later on iPhone and iPad, macOS 26.2 or later on Mac, and visionOS 26.2 or later on Apple Vision, tying its debut tightly to Apple’s newest OS builds. A minor update has already shipped, as per the release notes, making notification permission optional, a sign of quick post-launch iteration just after release this week.
Download Unforgettable from App Store
