Apple TV+ continued to make its mark in the television industry at the 2025 Emmy Awards, with Severance, The Studio, and Slow Horses emerging as major winners. The trio of shows collected top honors across drama, comedy, and directing categories, reinforcing Apple’s reputation as a serious player in prestige television.
Apple’s streaming service has been steadily building a reputation since its 2019 launch by investing in high-quality original programming. With Severance already established as one of its most acclaimed titles, The Studio debuting to critical praise, and Slow Horses delivering Apple’s strongest spy drama yet, this year’s Emmy performance highlights the breadth of genres where the platform can now compete with rivals like Netflix, HBO, and Disney+.
Full list of wins:
Severance
- Britt Lower – Outstanding Lead Actress in a Drama Series<
- Tramell Tillman – Outstanding Supporting Actor in a Drama Series
- Theodore Shapiro – Outstanding Music Composition for a Series (Original Dramatic Score)
The Studio
- Outstanding Comedy Series
- Seth Rogen – Outstanding Lead Actor in a Comedy Series
- Seth Rogen & Evan Goldberg – Outstanding Directing for a Comedy Series
- Seth Rogen, Evan Goldberg, Peter Huyck, Alex Gregory, Frida Perez – Outstanding Writing for a Comedy Series (“The Promotion”)
- Bryan Cranston – Outstanding Guest Actor in a Comedy Series
Slow Horses
- Adam Randall – Outstanding Directing for a Drama Series (“Hello Goodbye”)
Apple TV+’s Emmy wins continue a trend of the platform punching above its weight compared to competitors with larger content libraries. In past years, series like Ted Lasso, CODA, and The Morning Show also collected major awards, helping Apple position itself as a service defined by quality rather than quantity. With victories across multiple genres this year, Apple TV+ further strengthens its positioning as a prestige-driven platform.
While Apple does not disclose subscriber numbers for its streaming service, awards recognition plays a key role in its strategy to attract and retain viewers. The Emmy wins add to the narrative of Apple TV+ as a serious player in Hollywood, giving the company greater leverage in marketing future seasons and original projects. With more highly anticipated shows on the way, Apple is likely to continue leaning on prestige content to expand its influence in the industry.
