The iPhone 13 series is a massive hit. A new report on North American smartphone shipments by Canalys reveals that Apple captured a 51% market share with 19% Y-o-Y growth driven by iPhone 13’s great performance.
The report also details that the North American smartphone shipments grew by 3.7% Y-o-Y and reached 39.0 million units in Q1, 2022. And in that quarter, Apple dominated the smartphone market in North America while its opponents only saw single-digit growth.
Samsung was up 1% to take a 27% market share, thanks to its new S series and A series devices covering a range of price points. Motorola defended its strong Q4 2021 performance, which saw its focus on taking over LG’s former carrier slots and supply capacity pay off. TCL and Google completed the top five, with 4% and 3% market shares respectively.
Apple iPhone 13’s popularity “buoyed” the North American smartphone market in Q1, 2022
iPhone 13 series was launched in September 2021 and since then it has recorded impressive performance. In Apple Q1, 2022 (from October 2021 to December 2021), the company recorded $71.6 billion in sales revenue with a 9% Y-o-Y growth. Multiple reports have already recorded iPhone 13’s success in Q4, 2021; Counterpoint Research reported that in Q4, 2021, Apple sales grew by 46% M-o-M in China and became the largest smartphone brand after six years in China and later reported that Apple become China’s top OEM brand with its highest ever 23% market share because of the strong demand for iPhone 13.
The new report reiterates that iPhone 13 popularity “buoyed” the smartphone market in Q1, 2022 in the United States and Canada (North America). Canalys Analyst Brian Lynch said that iPhone 13 could propel the demand for the affordable iPhone SE 3.
“The North American smartphone market has been buoyed by Apple’s strong growth. This quarter, the iPhone 13’s high popularity was the key driver. With global demand more uncertain, Apple has shifted more devices back into North America after prioritizing other regions in Q4 2021, allowing it to greater fulfill demand and deliver on backorders from the previous quarter.
In addition, the launch of the latest edition of the iPhone SE offers an affordable option for many of North America’s fiercely loyal iOS users. Despite not being mmWave-enabled, carriers’ increasing investments in C-band and sub-6GHz spectrums will open the door for the iPhone SE’s market growth in the coming quarters.”
In a few months’ time, the tech giant is going to launch next-generation iPhone 14 series in September which is expected to feature an advanced A16 Bionic, a new notch design, an improved camera, and more.