Apple Studios’ Formula 1 movie, simply titled F1, is on track to exceed $600 million in worldwide box office revenue, according to new industry projections. The film, which stars Brad Pitt as a veteran driver making a comeback alongside Damson Idris as a rising rookie, has become one of the year’s biggest theatrical hits.
The project represents one of Apple’s largest pushes into the movie industry, with the company partnering with major studios for theatrical distribution before bringing the film to Apple TV+. The success of F1 marks a significant milestone for Apple Studios, which has steadily expanded its presence in Hollywood through both original films and streaming exclusives.
The movie has attracted global attention not only because of its A-list cast but also due to its authentic racing sequences. Director Joseph Kosinski, known for Top Gun: Maverick, filmed real Formula 1 cars on actual circuits with support from the racing league, creating a cinematic experience praised for its realism. Combined with a high-profile marketing campaign, this authenticity has helped the film capture audiences beyond just F1 fans.
Industry analysts note that Apple invested heavily in the production, with estimates placing the budget north of $250 million. While high, the strong box office returns put the film in line to become Apple’s most successful theatrical release to date. This performance may also encourage the company to pursue more blockbuster-scale projects in the future.
Beyond its financial success, F1 is also seen as a strategic step in boosting Apple TV+ subscriptions. Once its theatrical run concludes, the movie is expected to drive new sign-ups from audiences eager to rewatch or experience it for the first time at home. Apple’s hybrid strategy of theatrical releases followed by streaming availability appears to be paying off, giving the tech giant a stronger foothold in the competitive entertainment market.
With momentum still strong at the global box office, F1 looks set to solidify Apple’s role as a serious player in both Hollywood and streaming, potentially reshaping expectations for future tech-backed film projects.
