Apple developing AI chatbot, “Apple GPT,” with plans for future AI expansion

According to a recent report by Bloomberg, Apple is said to be in the process of creating its own AI-powered chatbot, internally referred to as “Apple GPT.” While the company currently has no concrete plans to release this technology to the public, it marks Apple’s entry into the world of generative AI.


Apple GPT will be powered by a framework named “Ajax”

As per the report, Apple GPT utilizes a proprietary large language model (LLM) framework called “Ajax,” which is built using Google JAX, a machine learning framework aimed at accelerating research. The tech giant has multiple teams dedicated to Apple GPT, with a focus on addressing potential privacy implications associated with AI technologies.

Although Apple has been weaving AI into its software and devices for years, it has been comparatively quiet in the generative AI space. This move comes as other tech giants, such as Meta, Microsoft, and Google, have already released their own generative AI products to businesses and the general public.

Engineers at Apple have been using the Ajax-powered chatbot internally, despite the company initially banning the use of ChatGPT. The Ajax framework was developed with the goal of unifying machine learning development within Apple.

Apple GPT

Apple’s AI efforts are led by John Giannandrea, the Head of Artificial Intelligence, and Craig Federighi, the senior vice president of software engineering. The two leaders reportedly have differing views on the approach, with Giannandrea taking a more conservative stance, observing the evolution of ChatGPT and other similar tools.

While Apple’s plans in the AI space remain relatively opaque, sources indicate that the company aims to make a significant AI-related announcement in 2024. Tim Cook, Apple’s CEO, has expressed interest in AI technology and emphasized the need to address various concerns associated with AI product development.

As the AI landscape continues to evolve, Apple’s entrance into the generative AI field illustrates the tech giant’s commitment to leveraging AI technologies and exploring new possibilities. With Apple’s focus on privacy and user experience, it will be intriguing to see how the company shapes the future of AI within its ecosystem.

(via Bloomberg)

About the Author

Asma is an editor at iThinkDifferent with a strong focus on social media, Apple news, streaming services, guides, mobile gaming, app reviews, and more. When not blogging, Asma loves to play with her cat, draw, and binge on Netflix shows.

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