Counterpoint Research has just released new data analyzing the United States smartphone market shares in 2021. Apple’s iPhone continues to be the most popular smartphone in the U.S. beating brands such as Samsung, Motorola, OnePlus, and others in every fiscal quarter.
Despite supply chain issues, Apple’s iPhone dominated the smartphone market in 2021
The United States is one of Apple’s main sources of overall revenue since it is one of the most popular markets for the iPhone. In Counterpoint Research’s new analysis, it appears that the Cupertino tech giant captured over half of the market of the last four quarters.
Apple started our strong in 2021 having dominated 55% of the market share in Q1, in a market that was growing 14% year-on-year due to supply chain issues in Q4 2020 continuing in the new year. Samsung was Apple’s closest competitor in 2021 holding 27% of the market share in Q1 during the launch of the Galaxy S21.
Apple’s market share lowered slightly in Q2 to a 53% share with shipments growing 38%. The iPhone still performed on top despite iPhone SE shortages which “hindered prepaid growth.” In Q2, LG announced it was leaving the smartphone business which helped Motorola and OnePlus’ market share grow. The U.S. smartphone market’s shipments grew 21% in the period,
By Q3 2021, the market saw slow growth, increasing 1% year-on-year. Due to a strong iPhone 13 launch in September, Apple captured a 47% share of the market and saw year-on-year shipment growth of 19%. In comparison, the company’s market share was 40% in Q3 2020 when the iPhone 12 lineup was launched.
In the last quarter, Apple ended the year strong with 56% of the market share. While it held the majority of the market, it is not as high as the 65% share it achieved in Q4 2020. Competitors Samsung and others saw lesser results in their overall market share.
Apple’s iPhone did not only see success in the United States. In January, Counterpoint claimed Apple saw significant growth in China, with its 23% market share in Q4 2021 helping it take the number one spot in the country.