After the announcement of Fall’s second event, hashflag for Apple’s upcoming ”Unleashed” event on Monday, October 18 is now live on Twitter with the company’s logo in cool blue color tones. Twitter hashflag is a combination of a hashtag with an emoji, now when users on the micro-blogging platform will discuss the new event using the #AppleEvent hashtag, a blue logo of the company will appear with it. For French users, the new company’s logo will appear with #ÉvénementApple as well.
Use Apple’s new hashflag on Twitter to discuss the upcoming October 18, 2021 event
Brands pay a premium to Twitter to release hashflags on the platform. Each custom emoji can cost up to a million dollars, therefore, hashflags are reserved for special or big events. Since 2020, Apple has been using custom hashflag for launch events.
In 2021 alone, this is Twitter’s third hashflag for the Cupertino tech giant’s launch events. Starting with a colorful scribble logo for the ‘Spring loaded’ event in April, the pink and blue color hue for the iPhone 13 series unveiling ‘California streaming’ event, and now the gradient blue logo for the upcoming ‘Unleashed’ event for next-generation M1X MacBook Pro models.
— Hashflags (@hashflagsio) October 12, 2021
In addition to the hashflag, the company has also released an easter egg and interactive augmented reality (AR) logo on the Apple Events webpage which is accessible via an iPhone or iPad. Both features have the speeding graphics beaming out of the screen presumably hinting at the fast speed of the next-generation Apple Silicon use in the new MacBook Pro models.
— Greg Joswiak (@gregjoz) October 12, 2021
The much anticipated redesigned 14-inch and 16-inch MacBook Pro and AirPods 3 models are expected to launch at the event, along with other products the tech giant might have kept hidden in its sleeves.