Apple loses VPs of online store and information systems

Bloomberg reports that Apple’s heads of online retail store and information systems, Anna Matthiasson and Mary Demby are stepping down from their positions. People familiar with the matter said that Matthiasson is leaving while Demby is retiring after staying at Apple for 30 years.

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Third Apple VP departs in recent weeks

According to the report, Anna Matthiasson will be replaced by Karen Rasmussen who was previously the senior director in charge of digital experience and e-commerce at the company. As her role of VP of online retail for three years, Matthiasson oversaw the operations of the online store during the testing COVID-19 pandemic when physical stores were closed and it became the vital sales channel.

However, the department has seen several replacements over the years.

The job running Apple’s online store has been a revolving door for several years. The original head of the business, Jennifer Bailey, left that role in 2014 to launch Apple Pay. She now oversees that feature alongside Apple Wallet, the Apple Card and other consumer financial services. Her replacement, Bob Kupbens, left after two years for EBay Inc. His successor lasted a few years and was replaced by Matthiasson.

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On the other hand, Mary Demby is retiring and ending her long stint at Apple. She led the IS&T depart which handles the technical infrastructure behind the company’s online services, manufacturing, and website.

The company refers to the operation as Apple’s “nerve center,” allowing employees to connect with one another, as well as suppliers and customers. The division reports up to Luca Maestri, the chief financial officer.

Although it is not certain who will replace Demby, it is expected that David Smoley might replace her. Smoley was hired in 2019 as the VP of Demby’s team.

The news of Demby’s and Matthiasson’s departure came after it was reported that Apple’s vice president in charge of industrial design, Evans Hankey is also leaving. The tech giant lost three VPs in recent weeks.

Previously, the company’s Chief of Privacy, Jane Horvath left after 10 years to join a law firm and its VP of procurement Tony Blevins departed after his sexist comment in a TikTok video that went viral.

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Addicted to social media and in love with iPhone, started blogging as a hobby. And now it's my passion for every day is a new learning experience. Hopefully, manufacturers will continue to use innovative solutions and we will keep on letting you know about them.

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