Apple rekindles talks with OpenAI, signaling a generative AI push in iOS 18

There have been reports that Apple has rekindled discussions with OpenAI to potentially leverage their generative AI technology in iOS 18.


OpenAI is a frontrunner in the field of generative AI, a type of artificial intelligence adept at creating human-quality text formats, translating languages, and writing different kinds of creative content.

Their marquee product, ChatGPT, has garnered significant attention for its ability to hold conversations and craft impressive text formats. This technology aligns with Apple’s rumored plans to introduce a more advanced chatbot experience within iOS 18. Potential applications in iOS 18:

  • Enhanced Siri Integration: With OpenAI’s AI capabilities, Siri could become more contextually aware and capable of understanding complex commands, leading to a more natural and intuitive user experience.
  • Personalized recommendations: By analyzing user behavior and preferences, iOS 18 could offer tailored recommendations for apps, content, and services, enriching the user’s digital experience.
  • Improved photo and video editing: OpenAI’s computer vision algorithms could empower iOS 18’s photo and video editing tools with advanced features such as intelligent object recognition, scene understanding, and automated enhancements.
  • Augmented reality enhancements: OpenAI’s AI technology could enable iOS 18 to deliver more immersive and interactive augmented reality experiences by better understanding the user’s environment and context.
  • Privacy and security: Leveraging OpenAI’s research in privacy-preserving AI techniques, iOS 18 could enhance user privacy and security measures, ensuring sensitive data remains protected.

The exact nature of how OpenAI’s tech might be integrated remains unclear. Speculation swirls around whether this could lead to a complete Siri replacement or introduce a supplementary AI assistant that leverages OpenAI’s strengths.

iOS 18 Open AI

It’s important to note that Apple seems to be keeping its options open. Discussions with Google regarding LaMDA haven’t entirely ceased. Additionally, rumors suggest Apple might be exploring partnerships with Baidu for the Chinese market, considering Google’s limited presence there.

This multi-pronged approach suggests Apple is meticulously evaluating its choices to secure the most fitting and cost-effective solution for its AI ambitions.

Apple’s focus on generative AI signifies a commitment to pushing the boundaries of user experience within iOS 18. With features that could potentially enhance communication, content creation, and information retrieval, generative AI presents an exciting frontier for Apple’s mobile operating system.

(Via Bloomberg’s Mark Gurman)

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