Apple Silicon MacBooks drive Apple’s growth in computer market

Apple Silicon MacBook models drive Apple’s personal computer business in the United States. Consumer Intelligence Research Partner’s (CIRP) latest survey of the 2022 computer market reveals that MacBook Pro is Apple’s most-sold laptop in the U.S. with MacBook Air close behind.

In 2020, Apple introduced the first-generation 13-inch MacBook Air and MacBook Pro (base model) with an M1 chip. Both laptops delivered outstanding performance and power efficiency and outshined competing Windows and Chrome laptops.

MacBook Pro

In 2021, the tech company launched 14-inch and 16-inch MacBook Pro models with M1 Pro and M1 Max chips with even faster performance and improved battery life. And it unveiled the 13-inch MacBook Air and MacBook Pro (base model) with the second-generation M2 chip in 2022. The M2 chip delivers 20% better performance than the M1 chip.

The company reported a $10.9 billion record revenue for Mac in Q1, 2022 earnings report. Apple Silicon was accredited for the Macs’ success.

MacBook sales accounted for 74% of Mac sales in 2022 in the United States

According to the report, MacBook units made up 74% of Mac shipments as of September 2022 and MacBook Pro shipments accounted for 54% and MacBook Air shipments accounted for 46% of total shipments. 

The shipments of Mac desktop computers including iMac, Mac Pro, Mac mini, and Mac Studio accounted for 26%, collectively. iMac led the desktop computer category with 50% of total shipments and Mac Pro secured the second position with 43% of total shipments.

Before iPads, iPhones, Apple Watches, and even iPods, there were Macs. From the Apple 2 to today, with some notable ups and downs, Macs and PCs have competed in the US personal computer market. In its current state, the market is divided between the original desktops and later laptops, and by usage: personal, business, and education.

Mac laptops now drive Apple’s personal computer business. Laptops account for 74% of units over the past year and have remained at around that level for the past several years. Apple laptop sales are divided evenly between the more powerful and expensive MacBook Pro models (54%) and lighter, less costly MacBook Air models (46%). 

MacBook Sales

Mac Pro is the only Intel-based computer in the Mac lineup which has yet to be upgraded to Apple Silicon. The company is expected to launch a new Mac Pro this year with an M2 Ultra chip but the same design language as the 2019 model, along with other new Macs.

About the Author

Addicted to social media and in love with iPhone, started blogging as a hobby. And now it's my passion for every day is a new learning experience. Hopefully, manufacturers will continue to use innovative solutions and we will keep on letting you know about them.

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