Apple has ventured into a new category of YouTube videos by releasing a 90-minute “Study With Me” session, featuring the 15-inch M2 MacBook Air. The video is designed to keep users focused on their studies and away from distractions.
This unique video showcases actress and University of Southern California student, Storm Reid, as she delves into a concentrated study session using the Pomodoro technique. The video promotes Apple’s 15-inch MacBook Air, which Storm uses during the session, highlighting its impressive features like the M2 chip, multitasking capabilities, and an impressive 18-hour battery life.
Powered by the M2 chip, the 2023 MacBook Air features a remarkably thin and light design. It measures 11.5mm in thickness and weighs.3 pounds, making it 40% thinner and 0.5 pounds lighter than a comparable PC laptop.
As for other specifications, the M2 MacBook Air boasts a 15.3-inch Liquid Retina display with exceptional brightness, a 1080p FaceTime HD camera, and an advanced audio system with Spatial Audio support. It offers MagSafe charging, two Thunderbolt ports, a 3.5mm headphone jack, and supports up to 6K external displays.
Storm Reid shares her Pomodoro technique using M2 MacBook Air in Apple’s new educational video
Storm Reid, known for her role in Euphoria, kicks off the session with a warm welcome to her viewers, setting the stage for an engaging and productive study session. She introduces the Pomodoro technique, a time management approach involving 25-minute study sessions and 5-minute breaks. The onscreen timer counts down each session, providing a sense of structure and focus.
While the clock is ticking during the study sessions, Reid can be seen thoroughly engaged in her work, emphasizing the primary goal of these sessions – productive studying. The absence of commentary or interaction with the audience keeps distractions at bay, ensuring a study-friendly atmosphere.
Throughout the video, a carefully curated lo-fi soundtrack from Apple Music, featuring artists like Nite Crawler, Bloom Sky, and GLOFLY, serves as a pleasant and motivating background for viewers.
Storm Reid’s student status at the University of Southern California adds a layer of authenticity to this “Study With Me” video. She’s majoring in dramatic arts with a minor in African-American studies, underscoring that she’s an actress and a dedicated student.
The video showcases the 15-inch M2 MacBook Air, with Storm revealing her color choice as “Starlight.” This glimpse of the MacBook Air showcases its appeal to students, emphasizing its power, battery life, and immersive audio capabilities.
Notably, Apple had the chance to include advertisements in this “Study With Me” video but made the interesting decision to keep it advertisement-free. Instead, the tech giant chose to focus on promoting the M2 MacBook Air in the video’s description, highlighting its features and its suitability for educational use.
In the video description, Apple also underlines its dedication to education by offering educational pricing in its stores worldwide. Additionally, they provide a helpful list of chapters, allowing viewers to break down the 90-minute session into smaller, more manageable sections.
While this might be Apple’s first venture into such a video, similar content has been quite popular on platforms like YouTube and TikTok. These “Study With Me” videos, often spanning several hours, have garnered a large following.