Apple has kicked off a new Summer Apple TV deal of the day promotion that surfaces a fresh discounted movie bundle every 24 hours inside the TV app. The limited-time offers appear in the Store tab across iPhone, iPad, Mac, Apple TV, and smart-TV versions of the app, making it easy to grab heavily reduced collections without hunting through the catalogue.
The promotion runs for 14 consecutive days. Each morning at 12:00 a.m. Pacific, the current bundle expires and a new one replaces it. Apple lists the countdown directly on the offer card, so viewers can see exactly how long remains before the next discount cycles in.
Day one drops the price of The Hangover Trilogy to 9.99 USD. Buying all three titles individually normally costs close to 40 USD, so the opening discount is roughly 75 percent. Apple has not revealed the full schedule, but the “1 of 14” label confirms nearly two weeks of rotating offers. Expect themes that group franchises, director cuts, or seasonal favorites.
How to claim the discount
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Open the Apple TV app > Store.
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Tap the Summer Deal of the Day banner.
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Choose Buy Bundle > Confirm.
Purchased bundles sync through iCloud and download at the highest quality your device supports, including 4K HDR and Dolby Atmos where available. Family Sharing lets up to five additional accounts stream the movies at no extra cost.
The deal is live in the United States and selected English-speaking markets. Early checks in Canada, the UK, and Australia show the banner, but pricing varies by currency. If the promotion is not visible, force-quit the TV app or update to the latest version in the App Store.
Apple often runs genre sales, yet a daily spotlight with deep cuts is rare. By refreshing offers every 24 hours, the company can drive repeat visits to the TV app during a traditionally slow summer window. The strategy also nudges users toward outright purchases rather than rentals or third-party streaming services.
Shoppers who want to maximise savings should set a calendar reminder and check the banner each morning. If a bundle features movies already in your library, Apple still credits ownership and charges only for the missing titles, so the discount often stacks.
