Apple’s Wearable, Home, and Accessories category grew by 36 percent in the June quarter of 2021. Collectively, the category generated $8.8 billion in revenue for the company. The company reported $81.4 billion in revenue with 36 percent Y-o-Y growth.
Apple’s Wearable, Home, and Accessories category includes Apple Watch, HomePod mini, AirPods, AirPods Pro, AirPods Max, AirTag, Apple Pencil and a diverse range of cases for iPhone, iPad, and Mac, smart keyboards, leather loops, keychains, Apple TV remote, power adapters, Home Kit accessories and more.
Apple Watch was the main driver of wearables revenue in Q3 2021
The $8.8 billion revenue generated by the Wearables, home, and accessories category set a new June quarter record in every geographic segment. CEO Tim Cook said that AirTag “began shipping to an enthusiastic response from customers, making the Find My network more useful than ever while protecting user privacy.”
And CFO Luca Maestri further elaborated that customers’ response to both new products, Apple TV 4k with new Siri remote and AirTags, was “very strong.” And the 75% of customers who bought the Apple Watch in the June quarter were first-time buyers.
This quarter we began shipping our new Apple TV 4K with a redesigned Siri remote, and our brand new AirTags. And the customer response to both products has been very strong. In addition to its outstanding sales performance globally, Apple Watch continues to extend its reach with nearly 75 percent of the customers purchasing Apple Watch during the quarter being new to the product.
In the latest Apple Watch Series 6, the company introduced more health-related features like Blood-oxygen monitoring which can be very helpful in detecting Asthma and other respiratory-related conditions, Fitness+ subscription, sleep tracking, hand washing timer, and more.
Cupertino tech giant’s partner Rockley Photonics has recently announced a new full-stack, “clinic-on-the-wrist” digital health sensor system for wearable devices. The new sensor will be able to monitor multiple biomarkers through non-invasive means like blood pressure, alcohol, glucose levels, body temperature, lactate, body hydration, and more. These wearable technologies have been discovered in Apple patents. Read the complete report here.