Chinese display manufacturer BOE will supply displays for the iPhone 15 and iPhone 15 Plus in the second half of 2023. By 2024, BOE may surpass Samsung as the iPhone’s top display manufacturer.
BOE may replace Samsung as Apple’s primary display supplier for iPhone 15 lineup
In a new blog post, TF Securities analyst Ming-Chi Kuo reveals that BOE has defeated Samsung for orders for the forthcoming iPhone 15 and iPhone 15 Plus.
BOE has beaten Samsung and secured most 2H23 new iPhone 15 and 15 Plus display orders. If development and production proceed smoothly over the next few months, BOE will become the largest display supplier for the iPhone 15 and 15 Plus, with a market share of around 70% (compared to Samsung’s 30%).
By 2024, BOE will begin mass shipments of high-end LTPO panels for the iPhone, making it the leading display supplier for the Cupertino tech giant.
BOE is expected to start mass shipments of LTPO displays for high-end iPhones in 2024, with Samsung and LG Display also being suppliers. If BOE can obtain orders for 20–30% of the 2H24 high-end iPhone LTPO displays and maintain a market share of around 70% for 2H24 low-end iPhone displays, then BOE will likely become the largest supplier of displays for the new iPhone in 2H24.
BOE has had a rocky relationship with Apple over the past several years. In April 2022, Apple signed a deal with BOE to supply components for the iPhone 14 lineup. Soon after, the manufacturer was ordered to halt production of panels for the iPhone 13 after it changed the design of Apple’s OLED panels by expanding the circuit width of the thin-film transistor without the Cupertino tech giant’s approval.
In June 2022, BOE was given orders to resume production of iPhone 13 OLED panels. At the time, the manufacturer hoped it would also receive approval from Apple to begin mass production of iPhone 14 OLED panels. It was subsequently allowed to begin mass production of the panels. At the time, BOE was only ordered to produce 5 million displays. On the other hand, its Korean competitors Samsung Display and LG Display were ordered to supply 60 million and 25 million units respectively.
Now that BOE is back in Apple’s graces, it seems like the Chinese manufacturer may replace Samsung as Apple’s primary display supplier.