The 6.7-inch iPhone 14 Plus with the A15 Bionic chip, improved battery, and more, continues to be the least popular model of the entire iPhone 14 lineup. According to a new report from Display Supply Chain Consultants analyst Ross Young, panel shipments for the model are going to be “close to 0 in December.”
Consumers are more interested in the iPhone 14 Pro models than the iPhone 14 Plus
In an exclusive tweet, the analyst revealed that panel buys for the iPhone 14 lineup are 10% higher compared to last year’s iPhone 13 lineup. However, panel shipments for the 6.7-inch iPhone 14 Plus are ” expected to be close to 0 in December,” as the model continues to experience weak consumer demand. On the other hand, Young says that increased demand for the iPhone 14 Pro models is leading to an increase in the average selling price for the entire lineup.
Note, the Plus panel shipments are expected to be close to 0 in December as demand stalls for that model.
The iPhone 14 Series panel buys for 2022 now looks to be up 10% vs. the 2021 iPhone 13 Series procurement despite the smartphone market falling 9%. The blended ASP of those devices is up 10% as well with the 14 Pro/Pro Max accounting for a 64% share vs. 51% for the 13 Pro/Max.
Before the iPhone 14 Plus was even launched by the Cupertino tech giant, it already had an average depreciation of 38.6%. And its sales reflect that depreciation rate. Demand for the model continues to fall flat, even during the ongoing holiday season when iPhone sales are typically at an all-time high.
In late October, it was also reported that Apple had to reduce the production volume of the iPhone 14 Plus by 40% due to low demand. Back when the model was announced, TF Securities analyst Ming-Chi Kuo revealed that it saw weaker demand than the iPhone 13 mini and third-generation iPhone SE.
Despite the weak demand, it is expected that next year’s iPhone 15 lineup will still feature a 6.7-inch iPhone 15 Plus model. Apple also gave its 5.4-inch mini variant two years in the market before it was ultimately slashed.