The innovative capabilities Apple offers to customers in its iPhone drove its performance in Q2, 2023. In spite of macroeconomic headwinds, iPhone revenue set a March quarter record of $51.33 billion, up 2% year-over-year. In Q2, 2022, iPhone generated $50.57 billion in revenue.
Discussing iPhone’s performance at the Q2, 2023 earnings call, Apple CEO Tim Cook said that iPhone based had crossed over 1 billion active devices and the iPhone 14 series, standard and Pro models, delight users, along with its exclusive features like the emergency SOS via satellite.
The iPhone 14 and 14 plus continue to delight users with their long lasting battery and advanced camera. And our pro users continue to rave about the most powerful camera system ever in an iPhone. This March, we were excited to expand emergency SOS via satellite to six new countries, bringing this important safety feature to even more users. We now offer this vital service in 12 countries, and I’m grateful for every note I’ve received from around the world about the life saving impact of our safety features.
iPhone’s strong demand in emerging markets drove its record revenue in Q2, 2023
Elaborating on the reasons for iPhone’s success in the March quarter at the earning conference, Apple CFO, Luca Masteri said that iPhone was able to survive foreign exchange and economic headwinds because of its high demand of iPhone 14, especially in emerging markets like India, UAE, Turkey and others.
iPhone revenue set a March quarter record of $51.3 billion, up 2% year-over-year despite significant foreign exchange headwinds and a challenging macroeconomic environment. We set March quarter records in several developed and emerging markets with India, Indonesia, Turkey and the UAE doubling on a year-over-year basis.
Our active installed base of iPhone grew to a new all-time high and was up in all our geographic segments. We are very pleased by the results of the latest survey of US Consumers from 451 Research, which measured customer satisfaction at 99% for the iPhone 14 family.
Cook said the results were a testament to the work the company’s teams put in to deliver innovative products to consumers around the world.
A March quarter record for iPhone. We were particularly pleased with the performance we saw in emerging markets and achieved all-time records in Mexico, Indonesia, the Philippines, Saudi Arabia, Turkey and the UAE, as well as a number of March quarter records, including in Brazil, Malaysia and India.
This result is a testament, first and foremost to our teams around the world who are engaged every day in the work of bringing new innovations to life. It speaks to the incredible power of Apple products and services to enrich people’s lives in indispensable ways.