We’re already well aware about the fact that iTunes Store is live on Facebook and you can make your purchases directly from their Facebook page. The upcoming feature would allow us to share what we’ve purchased via iTunes to other users on Facebook.
Integrating the major social networks (Facebook and Twitter) sounds challenging but it’s a huge step in Apple’s marketing without any doubt. Facebook connect will also allow users to gift songs to other members of Facebook and iTunes, though the feature was already made available last September but this time they are taking a big step towards it, promoting themselves and the iTunes Store at the same time. [via TechCrunch]