Apple’s Mac sales were strong during holiday season, global PC market faced slump

According to research collected by the International Data Corporation’s (IDC) Worldwide Quarterly Personal Computing Device Tracker, global sales for all PC manufacturers were down significantly in the last quarter. For comparison, worldwide sales were down 30% year-over-year. However, Apple’s Mac shipments only saw a slight 2.1% decline in the last quarter.

Apple - Mac models

Apple shipped 7.5 million Macs in the fourth quarter of 2022

According to IDC’s data, global shipments for traditional PCs saw a decline in the last quarter of 2022 as 67.2 million units were shipped, down 28.1% year-over-year.

The 4Q22 shipments are comparable to the fourth quarter of 2018, when the market was constrained by Intel’s supply challenges. It is clear the pandemic boom is over for the PC market, but despite recent declines, annual shipments for 2022 were well above pre-pandemic levels at 292.3 million units for the full year. However, demand remains a concern as most users have relatively new PCs and the global economy worsens.

Dell experienced the largest decline in growth, by 37.2%, in the last quarter. It shipped 10.8 million units compared to 17.8 million units during the same period last year. HP’s growth declined by 29%. HP’s shipments slipped to 13.2 million from 18.6 million.

Apple shipped 7.5 million Macs in the fourth quarter of 2022, compared to 7.7 million units in Q4, 2021. This resulted in a slight 2.1% decline in growth for the tech giant. It is possible that the tech giant did not see growth in this category because it did not release any new Macs in the fall.

PC shipments

“Average selling prices (ASPs) across many channels also fell as excess channel inventory over the course of the past few months triggered discounting in an effort to spur demand,” Jitesh Ubrani, IDC Mobility and Consumer Device Trackers research manager, wrote. “Despite these efforts, inventory management of finished PCs as well as components will remain a key issue in the coming quarters and has the potential to further affect ASPs.”

“Consecutive quarters of declines clearly paint a gloomy picture of the PC market, but this is really all about perception,” wrote Ryan Reith, group vice president with IDC’s Worldwide Mobility and Consumer Device Trackers.. “2021 was near historic levels for PC shipments, so any comparison is going to be distorted.”

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About the Author

Asma is an editor at iThinkDifferent with a strong focus on social media, Apple news, streaming services, guides, mobile gaming, app reviews, and more. When not blogging, Asma loves to play with her cat, draw, and binge on Netflix shows.

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