Apple is known for their beautifully shot commercials which showcase their equally beautiful products and the new ad aired during 2015 Oscars is no less.
The video goes through a journey of script writing, video capturing, sound editing and color grading videos.
If you are interested, Apple has also listed the apps and tools used in the video on their website. The list includes Final Draft Writer, FiLMiC Pro, Garage Band, Apogee MiC (not an app but a mic) and VideoGrade.