Apple just had its best year ever in India. In the financial year 2024-25, the company pulled in nearly $9 billion in revenue, a jump of 13% from the $8 billion it reported the year before. For years, India was described as a “market with potential.” Now, it is delivering.
The iPhone is still the crown jewel. A growing appetite for premium smartphones has kept Apple’s flagship product in high demand, and MacBooks are starting to carve out their own space, too. What’s striking is that this momentum comes at a time when smartphone sales are flat globally. India, in contrast, is in takeoff mode.
The country is now Apple’s fourth-largest market after the U.S., China, and Japan. And that matters. Growth in India is helping soften the blows from China, where demand has been far less predictable and much slower to recover.
Retail has become part of the story. Just a few years ago, Apple had no stores in India. Today, it has four flagships in Mumbai, Delhi, Bengaluru, and Pune, with more on the way in Noida and a second location in Mumbai. Tim Cook himself marked the openings with the kind of fanfare usually reserved for launches in New York or Shanghai.
But this isn’t just about selling iPhones. Apple is also making them in India at an unprecedented scale. One out of every five iPhones now comes out of Indian factories, spread across five sites, including two new ones. It’s a quiet shift with big consequences: Apple is slowly diversifying away from China while making India central to its supply chain.
The momentum is still recent. The online store only arrived in 2020. The first physical stores opened in 2023. Since then, the curve has been steep: more stores, more resellers, more local production, and more customers entering the ecosystem.
With a young, tech-hungry population and a fast-growing middle class, India is no longer just “the next big thing.” Apple’s $9 billion year shows it’s already here — and the real story may be how much bigger it can get.
