Apple has quietly increased the cost of AppleCare+ subscriptions for new Mac and iPad customers in the United States. The latest pricing change raises monthly plans by $0.50 and annual plans by $5 across eligible Mac and iPad models, marking another small adjustment to Apple’s growing services business.
The increase is relatively modest, but it comes as Apple continues to expand its subscription offerings, including the recently introduced AppleCare One plan that lets customers cover multiple Apple devices under a single monthly subscription. Existing AppleCare+ subscribers are unaffected, with the new pricing applying only to customers purchasing coverage after the change.
For customers buying a new MacBook or iPad, the price increase means paying slightly more each month for accidental damage protection, battery service, and priority Apple support. While the increase is only 50 cents per month, it adds up over the lifetime of a subscription.
Some examples of the updated pricing include:
- AppleCare+ for the 13-inch MacBook Air now costs $7.99 per month instead of $7.49.
- Annual coverage for the same model increases from $74.99 to $79.99.
- Similar $0.50 monthly and $5 annual increases apply across supported Mac and iPad models.
The one-time upfront AppleCare+ purchase option remains available for many products, although Apple continues to encourage subscription-based coverage that renews automatically. Customers can also choose AppleCare One if they own multiple Apple devices, with the plan covering up to three devices for a single monthly fee and allowing additional devices to be added separately.
The timing is notable because Apple has increasingly emphasized recurring subscription revenue across its ecosystem. Services have become one of the company’s fastest-growing business segments, and products like AppleCare+, iCloud+, Apple Music, and Apple One contribute predictable monthly income beyond hardware sales.
For most buyers, the latest AppleCare+ adjustment is unlikely to change the purchasing decision. Repairs for modern Macs and iPads can easily cost hundreds of dollars, making extended coverage attractive for users who travel frequently, work on the go, or simply want protection against accidental damage. Community discussions have also noted that the higher cost is relatively small compared to the price of replacing today’s increasingly expensive Apple hardware.
The updated pricing appears to be limited to new enrollments, meaning customers already paying for a monthly AppleCare+ plan will continue paying their existing rate unless Apple announces otherwise. Apple has not publicly commented on the reason for the increase, and no changes have been announced to the benefits or coverage included with AppleCare+.
