Apple to bring AI-focused M4 chips to Macs in Late 2024

Apple is set to introduce AI-focused M4 chips to power their Mac lineup, slated for release in late 2024, according to a report by Bloomberg’s Mark Gurman.

Apple-MacBook-M4 chips

The M4: A new era of AI-powered Macs

Since their introduction in 2020, Apple’s M-series chips have disrupted the laptop and desktop landscape. By consolidating the CPU, GPU, Neural Engine, and other components into a single system-on-a-chip (SoC), the M-series delivered unprecedented performance and efficiency gains compared to their Intel predecessors.

This innovative design not only boosted raw processing power but also laid the groundwork for significant advancements in AI capabilities.

The M1 chip, the first of the M-series, introduced a dedicated 16-core Neural Engine. This specialized processing unit was specifically designed to handle machine learning tasks, accelerating functions like image and video recognition, natural language processing, and on-device intelligence.

Subsequent iterations like the M2 and M3 further refined the Neural Engine, increasing core count and processing power.

The M4 takes this foundation a step further by specifically focusing on AI capabilities. We can expect a significant increase in the Neural Engine’s core count and processing power. This translates to a potential performance leap for applications that rely heavily on AI. Here’s a glimpse into what the M4 might bring to the table:

  • Supercharged creativity: Photo and video editing software could leverage the M4’s enhanced AI to perform complex tasks in real-time. Imagine noise reduction in photos happening instantly, or video editing software automatically generating captions or suggesting edits based on content analysis.
  • Scientific and engineering workflows: Researchers and engineers who rely on machine learning for data analysis and modeling could see significant speedups in their workflows. The M4’s AI prowess could accelerate training times for complex machine learning models, allowing researchers to iterate and achieve results faster.
  • Enhanced user experience: AI can play a crucial role in making our computing experiences more seamless and personalized. The M4 might empower Macs to anticipate user needs, automate repetitive tasks, and deliver a more intuitive user experience.


The reports suggest a rollout of M4-equipped Macs throughout the latter half of 2024 and into 2025. Here’s a potential timeline based on the rumors:

Late 2024 – early 2025:

The first wave is expected to include the iMac, a new lower-end 14-inch MacBook Pro, alongside the higher-end 14-inch and 16-inch MacBook Pro models. The Mac mini, a popular choice for home offices and media centers, will also be getting the M4 treatment during this initial phase.

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