2nd-generation Apple AirTag could be developed as tracker sees improved sales

According to a new report, Apple’s AirTag could see a second-generation release. TF Securities analyst Ming-Chi Kuo took to Twitter to share his prediction about the tracker. Kuo believes the Cupertino tech giant could develop another model of the tracker but only if shipments of the accessory continue to grow.

Apple’s item tracker was created as a way for users to easily locate their lost or valuable items like keys, bags, bicycles, laptops, and more all straight from their iPhone. The tracker comes equipped with support for personalization, Find My network, and precision finding with an ultra-wideband U1 chip.


AirTags shipments could reach 35 million in 2022

In a tweet posted on Twitter, Kuo revealed that shipments for the tracker reached roughly 20 million in 2021, while in 2022, it is expected to reach 35 million, which is a sign that the tracker’s popularity is continuing to grow, even though a lot of time has passed since it was first launched in April 2021. As for a new model, Kuo did not reveal any specifications as it is likely too early to know what the tech giant is planning.

AirTag, which has not received much attention, has gradully grown in shipments since its release. Shipment estimations of AirTag reach about 20 mn & 35 mn units in 2021 & 2022, respectively. if AirTag shipments continue to grow, I believe Apple will develop the 2nd generation.

AirTag - Tracker Detect app

Though it was only made to track items, there have been rising concerns of the tracker being used to stalk people or steal properly in the past year. The situation got so out of hand that the tech giant released a Personal Safety User Guide for Apple Devices which is a resource for “anyone who is concerned about or experiencing technology-enabled abuse, stalking, or harassment.”

Apple also added several new anti-stalking features to the tracker including Precision Finding for unknown AirTags, display alerts with sound, and more as a response to increasing concerns about malicious use.

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About the Author

Asma is an editor at iThinkDifferent with a strong focus on social media, Apple news, streaming services, guides, mobile gaming, app reviews, and more. When not blogging, Asma loves to play with her cat, draw, and binge on Netflix shows.

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