Apple has notified developers in select regions of the App Store price increase going into effect on October 5, 2022. According to the sent email, prices of the app and in-app purchases on the App Store will increase in regions that use Euro currency like Chile, Egypt, Japan, Malaysia, Pakistan, Poland, South Korea, Sweden, Vietnam, and others.
The change in prices is the result of the current decline in the Euro’s value against the U.S. dollar.
App Store new prices in Vietnam will also include up to 10% in taxes
Now, the App Store price tiers for Euro will see a minimum rise from €0.99 to €1.19 and a maximum rise from €999 to €1,199. In Vietnam, the price increase will also include 5% local value-added tax and 5% corporate income tax.
The email to developers reads:
As early as October 5, 2022, prices of apps and in-app purchases (excluding auto-renewable subscriptions) on the App Store will increase in Chile, Egypt, Japan, Malaysia, Pakistan, Poland, South Korea, Sweden, Vietnam, and all territories that use the Euro currency. In Vietnam, these increases also reflect new regulations for Apple to collect and remit applicable taxes, being value added tax (VAT) and corporate income tax (CIT) at 5% rates respectively.
Your proceeds will be adjusted accordingly and will be calculated based on the tax-exclusive price. Exhibit B of the Paid Applications Agreement will be updated to indicate that Apple collects and remits applicable taxes in Vietnam.
Once these changes go into effect, the Pricing and Availability section of My Apps will be updated. You can change the price of your apps and in-app purchases (including auto-renewable subscriptions) at any time in App Store Connect. If you offer subscriptions, you can choose to preserve prices for existing subscribers.