To expand its ads revenue, Apple announced that it will add new ad slots in the Today tab and Product pages on iOS App Store for developers to market their apps. But at the time, the company did not mention when the new ad slots will be available.
A new report by CNBC reports that the new ad placements slots on the App Store will be available by the end of 2022, in time for “this holiday season”.
Apple sent out invitations for an online session on ad placement on iOS App Store
To end the limitation of ads on the App Store restricted to search fields by targeting keywords, the tech company introduced ad placements called “Search tab campaign” for developers to advertise their apps in two new sections, Discover and Suggested to show recommended apps not tied to keywords.
Now, it going to expand ads with new placement slots in the Today and Product pages section on the iOS App Store to increase apps’ visibility in the digital marketplace later this year. Developer and founder of Mobile Dev Memo, Eric Seufert shared the company’s invite to a web seminar on App Store ads on Twitter.
Apps are more important than ever before – for consumers and for brands. And, with new opportunities coming to Apple Search Ads, you can promote your apps across the App Store to engage even more customers this holiday season. Join our webinar for insights to help you plan your year-end app promotion strategy. We look forward to seeing you.
An Apple representative told CNBC that ad expansion will provide a level playing field for big and small developers to grow their businesses.
“Apple Search Ads provides opportunities for developers of all sizes to grow their business. Like our other advertising offerings, these new ad placements are built upon the same foundation—they will only contain content from apps’ approved App Store product pages, and will adhere to the same rigorous privacy standards.
Having said that the report also mentions that the tech giant’s ads business is flourishing at a time when third-party digital advertisers are losing revenue due to the iOS App Tracking Transparency (ATT) privacy update which allows users to opt out of online tracking and prevents them from collecting data to run target ads.
Apple’s advertising revenue is reported as part of its services business, which also includes warranties, search engine licensing, App Store sales, and online subscription revenue, among other things. Apple reported more than $68 billion in services revenue in 2021.
In the company’s defense, studies have shown that ATT has little to no impact on Apple’s App Store Search Ads’ success.
- A study conducted by researcher Kinshuk Jerath, Ph.D., a professor of Business in the Marketing Division at Columbia Business School revealed that the App Store Search Ads business does not benefit from App Tracking Transparency rules and other reasons are behind the success of Apple Search Ads
- In an internal document, the company stated that 70% of App Store visitors use App Store search to find new apps and 65% of them download apps that happen after a search, a more than 50% conversion rate. The data showed that App Store Search Ads results are not tied to personalized ads and users could be reached successfully without running targeted ads.