App Store Turkey informs developers that prices of apps and in-app purchases in the region will increase and they can change the prices of the apps via App Store Connect when the changes go into effect.
Currently, Turkey is going through an economic crisis. In November, the Turkish currency ‘lira’ took a nosedive of 13.45 to the dollar, a record low for a consecutive 11th session. This year, the lira has lost 42% value. Therefore, later that month, Apple’s online and retail stores halted sales in Turkey and after a few days, resumed sales with a significant increase in prices. For example, an iPhone 13’s price hiked up to 14.999 TL (lira) from 11.999 TL.
App Store Turkey allows developers to change apps and in-app purchases prices any time
As per the new prices chart, changes on the App Store Turkey will go into effect in December 2021, during the Holiday season. Since App Store review will not shut down this Holiday season, developers in the region can submit changes to their apps.
When taxes or foreign exchange rates change, we sometimes need to update prices on the App Store in certain regions and/or adjust your proceeds.
In the next few days, prices of apps and in-app purchases (excluding auto-renewable subscriptions) on the App Store will increase in Turkey. Your proceeds will be adjusted accordingly and will be calculated based on the tax-exclusive price.
Once these changes go into effect, the Pricing and Availability section of My Apps will be updated. You can change the price of your apps and in-app purchases (including auto-renewable subscriptions) at any time in App Store Connect. If you offer subscriptions, you can choose to preserve prices for existing subscribers.
In spite of Turkey’s economic woes, Apple opened a new store ‘Apple Bağdat Caddesi’ in the heart of Istanbul in October. At the inauguration, the new store hosted a special Today Apple program and an exclusive AR exhibition.