Apple typically shuts down the App Store Connect platform for a week during the holiday season. However, this year the tech giant announced that its review teams will continue working through the holiday season. Though the reviewing process will be slow, and Apple Books will remain shut.
App Store Connect teams will continue working through the holiday season this year
As announced on the Apple Developer website today, Apple said that developers should still plan to send time-sensitive submissions early since reviews will take longer to complete during the upcoming holiday season, especially around Thanksgiving ( November 24 to 28) and Christmas ( December 23 to 27).
This year, we’re pleased to continue accepting submissions in App Store Connect throughout the upcoming holidays. Make sure your apps are up to date and ready for the busiest season on the App Store. Due to anticipated high volume, plan to send time-sensitive submissions early. Please note that reviews may take longer to complete from November 24 to 28 and December 23 to 27.
This marks the first time the tech giant has kept the App Store Connect platform open through the holiday season. In 2021, Apple shut down App Store Connect from December 23 through December 27.
Note that while book publishers use the same platform as app developers, App Store Connect will be unavailable throughout the holiday season. New books intended for release in the next few months must still be uploaded to Apple by December 13, 2021.
App Store Connect allows developers to conveniently upload, submit, and manage their apps on the App Store on the iPhone, iPad, and web. It also gives developers access to app analytics, sales reports, allows them to invite users to test the app with TestFight, and more.