Apple has confirmed its next major event for Wednesday, September 9, giving fans a chance to watch the company’s latest announcements as they happen. The event, called “Surprise and Shine,” will be streamed online, so you won’t need to attend in person to watch the keynote.
The Apple Event September 9 livestream will be available through Apple’s website, YouTube, and the Apple TV app. Apple has also added a countdown and notification option to its official YouTube livestream, making it easy to get a reminder before the event begins.
When Does The Apple Event Start?
The Apple event starts at 10 a.m. Pacific Time on Wednesday, September 9, 2026.
Here is when you can watch in different regions:
- 10:00 a.m. Pacific Time: Los Angeles
- 1:00 p.m. Eastern Time: New York
- 6:00 p.m. British Summer Time: London
- 7:00 p.m. Central European Summer Time: Paris, Berlin
- 10:30 p.m. India Standard Time: New Delhi
- 10:00 p.m. Pakistan Standard Time: Karachi
- 1:00 a.m. China Standard Time: Beijing, Thursday, September 10
- 1:00 a.m. Australian Western Standard Time: Perth, Thursday, September 10
- 3:00 a.m. Australian Eastern Standard Time: Sydney, Thursday, September 10
- 5:00 a.m. New Zealand Standard Time: Auckland, Thursday, September 10
The event begins at the same moment worldwide, so make sure you’re using the correct local time for your region. Apple’s event listing and YouTube page can also display the event time based on your location.
Where To Watch The Apple Event
Apple will stream the September 9 event through three official platforms.
YouTube
YouTube will be the easiest option for most viewers. Apple has already published the official livestream listing, where you can select Notify me to receive a reminder before the event starts. The page also includes a countdown to the keynote.
Apple Events Website
You can also watch the livestream directly through Apple’s official website. The Events page includes event information and lets you add the keynote to your calendar.
Apple TV App
The event will also be available through the Apple TV app on supported devices and platforms, giving Apple users another way to watch the keynote.
How To Get A Reminder For The Apple Event
If you don’t want to keep track of the September 9 start time yourself, YouTube is probably the simplest option.
Open Apple’s official event listing on YouTube and select Notify me. YouTube will send a notification before the livestream begins, while the countdown lets you see exactly how much time remains.
You can also add the event to your calendar through Apple’s event page.
Follow The Apple Event Coverage On iThinkDiff
Can’t watch the livestream or prefer following the announcements as they happen? You can follow the Apple Event September 9 coverage on iThinkDiff for the latest updates throughout the event.
We’ll be covering the major announcements, new products, software updates, features, pricing, availability, and other details as Apple reveals them during the keynote.
What Will Apple Announce?
Apple has not revealed every product that will appear during the September event, so rumored announcements should not be treated as confirmed until Apple announces them on stage. The event is expected to focus on the iPhone 18 Pro, while Apple is also rumored to be developing an iPhone Ultra that could offer a more premium design and additional features.
The standard iPhone 18 model is rumored to be released separately in the spring rather than launching alongside the Pro models in September. These details remain unconfirmed, but the September event is expected to be one of Apple’s biggest product presentations of the year, making the livestream worth watching if you’re interested in the tech giant’s upcoming hardware and software.
