In an interview with Globo, a Brazilian publisher, Apple’s senior director of fitness for health and technology, Jay Blahnik said Apple Fitness+ can support multi-lingual content in the future. Recently, Apple launched Apple Fitness+ in Brazil, along with 14 other new regions and countries. Although the language of instructions in the workout session is English, the service supports subtitles in Brazilian Portuguese, English, French, German, Italian, Russian, and Spanish.
Like Apple’s products, Apple Fitness+ is also open to innovative changes
Speaking about the new changes and the future of Apple Fitness+, Blahnik said that their primary goal is to get people fit and make the experience as pleasant as possible. When asked if Apple will expand Fitness+ to other languages, he said that there is a possibility that Fitness+ will be offered in local languages.
Question: Apple is launching its fitness service in Brazil, but with content in English. Do you have plans to develop this in Portuguese and with Brazilian professionals?
Blahnik: Yes, I think we are open to the possibility of going wherever Fitness+ is,” he said. “Our goal is to help people get fit. We want to be able to attract as many users as possible and make the experience as pleasant as possible.”
He said that, over time, there will likely be a need to produce content in local languages. Blahnik added that he’s excited to see how Fitness+ expands in the future, since the service has only been around for nine months and it’s “just getting started.”
Although Fitness+ was launched during the COVID-19 pandemic, the service was in the making prior to that to provide flexible workouts which can be completed anywhere at any time. He added that there will be many opportunities for innovation as Apple moves forward with its plans for healthcare.
“These are things we never imagined would be available on your wristwatch just a few years ago. We see how far the clock has gone and feel the same way about Fitness+,” he said. “We think there will be many opportunities. We already have personalized recommendations based on what you do, but we also feel that in the healthcare space we’re just getting started.”
In the end, he said Apple will continue to offer features that people want, and “the sky is the limit. There’s so much more we can do and we’ve already done a lot in just nine months.”