Apple has unveiled a new app “Platoon for Artists” for emerging artists on the App Store. The new app is designed as a career management tool for upcoming artists to promote their content, track their social media presence, review their earnings, and more.
Founded by Denzyl Feigelson in 2016, the London-based music start-up “Platoon” worked mainly with musicians and other creators to produce, distribute and sell their work through the use of analytics to source talent, and figure out the best way to target and market that content: “the modern-day tech equivalent of A&R services.” The company worked with Billie Eilish at the start of her career.
Maybe to work with artists for original content, Apple acquired Platoon in 2018 for an undisclosed. Feigelson had worked at Apple for 15 years and oversaw iTunes before leaving the company.
Currently, Apple’s new “Platoon for Artists” is an unlisted app on the App Store
Four years after acquiring the company, Apple released the iOS app for the service so artists can do the following:
Managing your artist career has never been easier. Platoon for Artists is your home to manage content, streams, revenue, and more.
- Best place for artists: Your new mobile one-stop shop, created with artists in mind.
- Promote: Share content to promote your new and prior releases.
- Analyze: See your stats and learn about your fans across all platforms.
- Earn: Review your monthly revenue in one place for all of your catalog.
However, it must be kept in mind that currently, the new “Platoon for Artists” app is available on the App Store as an unlisted app that is only discoverable with a direct link. Unlisted apps do not “don’t appear in any App Store categories, charts, search results, or other app-related listings. Unlisted Apps are considered hidden but not private.”
Currently, only existing Platoon users can sign in to the “Platoon for Artists” app. Platoon subscribers can download the app from App Store for free. It is compatible with iPhone, iPad, and iPod touch and requires iOS 13.0 or later.