Apple has acquired Primephonic, a classic music streaming service, and has announced that Apple Music subscribers will be able to enjoy “an improved classical music experience beginning with Primephonic playlists and exclusive audio content.”
Apple Music was updated with Spatial Audio and Lossless Audio support to enhance users’ listening experience. And now with the Primephonic classic songs catalog, the music streaming service hopes not only to keep the genre alive for current and future generations but also to introduce it globally. Gordon P. Getty, a major shareholder of Primephonic said:
“Primephonic was founded to ensure that classical music will stay relevant for future generations. “Primephonic and Apple together can realize that mission and take classical to a worldwide audience.”
Apple Music will launch an individual Primephonic app in 2022
In the coming months, Apple Music subscribers will get to experience the “best” features of Primephonic including “better browsing and search capabilities by composer and by repertoire, detailed displays of classical music metadata, plus new features and benefits.” In addition, the company has announced to launch a dedicated app for Primephonic by 2022 which will combine the classic interface of Primephonic’s users have been accustomed to with new features.
However, at the moment, the Primephonic service is not available for new subscribers and will be taken offline by September 7. Current subscribers will get a 6-months free Apple Music subscription. Thomas Steffens, Primephonic’s co-founder and CEO said:
“Bringing the best of Primephonic to Apple Music subscribers is a tremendous development for the classical music industry. Artists love the Primephonic service and what we’ve done in classical, and now we have the ability to join with Apple to deliver the absolute best experience to millions of listeners. We get to bring classical music to the mainstream and connect a new generation of musicians with the next generation of audience.”