Apple celebrates Pride month with 2 New Pride Edition Apple Watch bands

For celebration of the upcoming pride month in June, Apple has released two new LGBTQ flag Apple Watch bands. For the first time, Cupertino has added a new Nike pride edition sport band to the annual pride sport band edition line-up.

Both silicon sport bands have a unique design, an all multi-color strap and a white strap with color graded holes Nike strap. The new inclusive bands are available in 40mm and 44mm sizes, and retailing for $49. The colorful Pride wrist band can be paired with all series of Apple Watch line-up.

Apple Watch

Apple supports LBGTQ Organizations

Apple is a vocal and active advocate of LGBTQ rights and this year, Nike has joined the California tech giant to support global inclusive communities like Gender Spectrum, PFLAG, GLSEN, ILGA World, the Trevor Project, the National Center for Transgender Equality, and Gender Spectrum for support and show solidarity with the LGBTQ community’s in its plight for rights and representation world-wide. These organizations collectively have 1500 members and are working in 150 regions and countries.

In 2018 at the WWDC event, the company launched the very first Pride face and since then has been adding new faces every year to support the community.

The company said in the press release:

“Pride season is a time where it feels safer to be authentic. It’s the ideal world where you’re able to be safe, you’re able to be yourself, and you’re able to be loud,” Elle said. “I think everyone who’s involved with LGBTQ organizations has done a great job shifting our programs and outreach to a virtual format. We want to keep our momentum going and make sure everyone has access to resources just as they would have pre-COVID.”

Apple Watch

New Pride Apple Watch Faces

Apple is also set to release new 2020 Pride face in watchOS 6 for users to pair with new pride bands. The company announced the plan to roll out new faces as part of watchOS 6.2.5, meaning that Watch OS will be updated before June to celebrate Pride month. The latest bands are advertised with two of the soon to release Pride Watch faces on Apple’s website.

Although the company just officially mentioned the new Watch faces, 9to5Mac reported their existence earlier this week. Discovered in watchOS 6.2.5 developer beta 5 version, this year’s pride faces have a pastel spectrum as compared to ones released in 2019.

Users can buy the vibrant bands online from apple.com and maybe in a few days time can purchase from a re-opened Apple Store near them. Apple has designed its digital watch for all members of society to express their preferences, fit in their active life styles, health needs, and more.
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