Apple’s first store in Downtown, Los Angeles ‘Apple Tower Theatre’ is open for business. Situated in a 1927 restored historic theater, the new retail store preserves the architectural grandeur, cultural heritage, and serenity of the old era with high ceilings, white wooden carvings, majestic chandeliers, and much more.
Deirdre O’Brien, Apple’s senior vice president of Retail + People expressed that:
“At every corner, Los Angeles bursts with creativity across the arts, music, and entertainment, and we are thrilled to build on our relationship with this special city. Apple Tower Theatre honors the rich history and legacy of this entertainment capital.”
At the opening of the ‘Apple Tower Theatre’, the company launches new ‘Today at Apple Creative Studio’ initiative, worldwide
The new retail store is the Cupertino tech giant’s 26th store in L.A. but by far the most unique space which offers customers the latest technology in a historic setting.
Originally home to the first theater in Los Angeles wired for film with sound, the historic Tower Theatre was designed in 1927 by renowned motion-picture theater architect S. Charles Lee. That legacy of technological innovation continues today as the perfect venue to discover Apple’s full line of iPhone, iPad, and Mac, each of which has transformed modern-day filmmaking, photography, and music composition.Upon the closing of its doors in 1988, the space has lain empty and unused. With the same level of care found in previous restoration projects, Apple collaborated with leading preservationists, restoration artists, and the City of Los Angeles to thoughtfully preserve and restore the theater’s beauty and grandeur. Every surface was carefully refinished, and the building has undergone a full seismic upgrade.
Cupertino tech giant has also launched a new global initiative ‘Today at Apple Creative Studios‘ initiative that will give young creatives access to technology, provide resources, hands-on experience, and mentorship.