Apple has introduced the ‘in-store pickup’ service at Apple Stores in Mainland China. Starting from Wednesday, customers in the country will be able to order products online and pick them up physically from Apple retail outlets. Although the service is available at the company’s outlets in most parts of the world it was not permitted in China.
Cupertino tech giant has 42 retail stores in China, and in 2020, the company opened a new state-of-the-art store ‘Apple Sanlitun‘ in Beijing, China. And now with the availability of ‘in-store pickup’ service, Chinese customers will not be restricted to selecting the pre-decided delivery dates, when purchasing products online.
Apple opens ‘in-store pickup’ service in Mainland China
The Chinese online store apple.com educates customers that they will be notified when their products are ready for pick-up via email or an SMS text. The mentioned steps are the company’s standard protocol followed for the service. Since the COVID-19 pandemic is not completely over, the customers are also told that their temperature will be taken at entrance and are instructed to wear a mask. The translated version of the message reads;
We will send emails and notifications to guide you through the steps to complete the pickup process. In addition, we will also send information about appointments for online tutoring and return of discounted equipment.
Go to the Apple Store to pick up your online order items. Experience our new products and choose all kinds of wonderful accessories. You may need to take your body temperature and wear a mask.
China is an important manufacturing hub of and lucrative market for Apple products. At the outbreak of COVID-19 pandemic, iPhone sales saw an upward ascend in China in Q2 of 2020 with 32% y-o-y growth due to iPhone 11 series’ popularity, seasonal discounts and low cost iPhone SE (2nd generation). Sales in China kept the Cupertino tech giant’s revenue on an upward projection.
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